A recent TTB label approval is sending waves through the community of Bourbon lovers and their future bank accounts as this label shows Diageo is most likely planing to release a 24 year-old single barrel Bourbon under the Blade and Bow label. The Bourbon looks to be distilled at the mythological Stitzel-Weller Distillery in 1991, the year before the SW shut its doors for good.
The label also mentions that this barrel was “recently discovered” which is so cool! In a time of amazing technology like GPS, SnapChat, and Tinder it really is amazing that people are still finding entire lost barrels of Bourbon. It makes me wonder why I’m not seeing an “American Pickers” type of reality show where Diageo barrel hunters go out and unearth barrels of whiskey by lifting up the hood of an old car in someone’s shed, or by moving an antique Coke machine out of the way in a junkyard. This is a million dollar idea, people.
If it’s true they are really releasing just one barrel, this shit is going to be REALLY hard to get, and REALLY expensive. I can’t wait to watch the internet and see how it goes…and hey, if you’re reading this and you end up with a bottle, will you send us a sample? While it’s obviously a blast to poke fun at the marketing and whatnot, I bet this stuff is going to be good.
We’ll be keeping an eye out for Blade and Bow 24 Single Barrel, but until then, we’ll be drinking things that don’t require a second mortgage. Cheers!